“Connect media buyers and sellers effortlessly”

eMediaTRADE is a privately held technology company based in Atlanta, Georgia.

Founded in 2000 by Joe Fabiano and Cory Fabiano, eMediaTRADE is committed to providing comprehensive electronic document solutions to enable e-commerce between media partners.

eMediaTRADE’s patent-pending software solution, Media eXchange Desk™ (MXD), streamlines the transactions associated with the purchase and reconciliation of media buys.

The technology behind eMediaTRADE’s document solutions was first developed for the national cable industry in 1997 by Pathfire, a media delivery company. As industry interest and adoption of the product increased, eMediaTRADE was formed as a separate entity to enhance, diversify and market the product suite.

Today, eMediaTRADE’s management team is composed of media industry veterans and technology experts who have a combined experience of over 100 years. A distinguishing feature of the company is the high degree of user input in new product development, resulting in the continuing evolution of user friendly applications for the media industry.

Historical Timeline

1997 ECTracker developed at Pathfire with input from National Cable Communications

1999 ECTracker used by hundreds of cable sales offices nation-wide

2000 eMediaTRADE formed as a spin-off company from Pathfire

2000 eMediaTRADE released Media eXchange Desk

2001 Cox Media contracted eMediaTRADE to provide local cable invoicing services

2001 TelAmerica Media contracted eMediaTRADE to provide and host their electronic affidavit portal

2003 Wicks Broadcast Solutions selected eMediaTRADE to provide branded hub services for all Wicks software based radio stations

2004 Arbitron selected eMediaTRADE as their electronic commerce hub

2005 eMediaTRADE achieved milestone records for transporting over $1 billion worth of advertising and nearly 750,000 documents

2011 Google chooses eMediaTRADE’s Media eXchange Desk (MXD) to route media documents for its TV ads fulfillment process

2013 AT&T chooses eMediaTRADE’s AdHub system for their MVPD media campaigns

2014 eMediaTRADE renames itself AdCore Local

2020 AdCore Local becomes fully virtual by moving its IT infrastructure into the cloud

2021 AdCore Local brings back the eMediaTRADE brand to better describe its vision and products