AdCore Local
Online Advertising Sales for MVPD Local Advertising
Bringing back the true local advertiser…
Key Benefits-
Dynamic new sales channel:
- Support direct sales team – Efficiently augments their sales efforts
- Telesales support – Drive new customer engagement through the web site
- Self-contained sales – Promote the site to garner new customers
Meets the needs of the customer segment that prefers a self-service option
Presents campaigns targeted to clients parameters
Presents your system to customers that direct sales are not / cannot touch
Flexible – Present your individual systems and/or your entire system clusters
Leverage existing web presence – link to AdCore Local from your current website
Monetize spot and streaming inventory
Key Features-
Easy administration by the existing Local Ad Sales group
Scores all available packages for best match to advertiser parameters using Scarborough data (and/or other Third Party data, including STBs) to match advertiser needs
Searchable by zone
Purchases can be made via credit card
Clients can be segregated in each area of the site. System may allow approved customers visibility to special deals and pricing intended for one segment of your inventory from the customers of another segment of your inventory (local vs. network or direct advertisers vs. agencies).
Advertiser:
- Enter advertising parameters to obtain relevant ad packages
- Dashboard to track pending and ordered campaigns
- Displays only campaigns that match marketing parameters
- Ability to add enhancements (e.g. Promotions, etc.)
- Provide clickable points for creative spec
- Upload existing creative and store ad copy
- Compare the advertisers retail trading zone with the system coverage
System:
- Present coverage and relevant demographics
- Manage available packages and enhancements
- Respond to offers to buy
- Approve client for package and online sales
- Approve creative submissions and facilitate new creative